Why distribution matters
Readers do not all discover analysis the same way. Some trust RSS, some keep up through Google News or Apple News, and others prefer an email-first routine that mirrors the pace of a digest rather than a homepage.
A publication that takes distribution seriously makes it easier for good work to surface where readers already are instead of demanding a single behavioural pattern.
Editorial consistency across channels
The challenge is not only technical delivery. Headlines, story grouping, and desk identity need to remain recognisable even when content appears through third-party surfaces or inbox workflows.
IAS Gazette keeps that consistency by treating distribution as an extension of editorial packaging rather than a separate afterthought.
Choose the right feed or platform
Readers who want the cleanest route into new content can start with the RSS feed or the newsletter. Platform-specific discovery is mapped through Apple News, Google News, and Substack.
